Would you like to be first on Google’s search page at a fraction of the cost? Want to advertise on Google but don’t know where to start? Advertising on Google has many benefits for Toronto-based businesses. The biggest is its ability to find new customers who are currently searching for businesses like yours.

If you’re looking to advertise on Google, working with an experienced digital marketing firm or PPC agency will prevent you from losing the majority of your budget to trial and error. Don’t set up your AdWords account by yourself. At FlipAware, we will get your AdWords account up and running and set your business up for success. Avoid the expensive trial and error process that comes with using AdWords as a beginner. Let us do the heavy lifting and run your first PPC campaign for you.

Google Ads

Google Ads, previously known as Google Adwords, allows businesses and website owners the opportunity to bid on the chance to show their ads next to relevant Google searches. You pay for the ad only when someone clicks on it to visit your site or call your business, hence the name “pay per click.” These ads allow you to be noticed by a wider audience online.

Google’s demographic targeting platform will also enable you to reach a particular age range, gender, parental status, or household income. You can adjust your ads anytime to target a specific group of people or promote a specific deal or product. This immediacy can be an excellent resource for small companies who cannot regularly adjust their search engine optimization strategies to indicate sales, promotions, or seasonal changes to their offerings.

Google Display Network

Google Ads also allows you to promote your business outside of Google Search by showing ads on relevant websites in something called the Google Display Network (GDN). This network comprises thousands of sites across the web where you have the opportunity to connect with even more potential customers. You can choose specific sites from the network or select the demographics you’d like to reach and let Google Ads create a customized list of GDN websites for you.

A PPC ad solution like Google Ads will not provide the same SEO results and will not improve your organic search rankings. Instead, Google Ads’ flexibility helps businesses get the attention of people online at the exact moment they are searching for a company like yours.

When it comes to PPC and SEO, you don’t have to rely solely on one strategy. It’s worth noting that both SEO and PPC ads can help in different, albeit significant, ways. Most people these days will search online first when they are looking for restaurant recommendations, business reviews, or answers to important questions. Both SEO and Google Ads can help you reach the right people when they’re looking for what you have to offer.

PPC and SEO: Balancing the Tactics

SEO is a universal strategy within successful online marketing. It provides your business with the best chance of being discovered, even if the optimization process may take some time. Google Ads gives you more immediate reach with potential customers, no matter how large or small your business is. Google Ads also enable you to customize your campaign efficiently and regularly. Both strategies utilize essential keywords for your website to rank, but how users find your website will differ depending on whether you choose PPC or SEO.

Utilizing both SEO and Google Ads together for your online advertising strategy could give you the best chance to bring more visitors and website traffic to your landing page in the short term and enhance your business’s presence online for long-term success. Utilizing display advertising and remarketing campaigns combined with conversion tracking and monthly reports you will have a clear understanding the impact of your ad spend on your corporate objectives. Between our years of experience and Google Ads experts PPC management services, we know we can create the most impactful Google Ad campaign performance for your needs.

But pay per click campaigns will not be the sole driver of your success. It would be best to have a solid combination of content marketing through effective SEO services, Google Ads management, and social media marketing to ensure a well-rounded high ROI digital marketing strategy. In addition to our SEO and PPC services, we also offer Instagram, YouTube, TikTok, Twitter and Pinterest social media management services. If you are interested in creating a digital strategy for your business that combines all of the most critical aspects of digital marketing, you’ve come to the right place! 

Reach out today to find out how we can help you master the world of e-Commerce!